HANARIA|水素とバイオ燃料を活用した国内初のクルーズのWebサイトプレビュー

DESIGN REFERENCE

HANARIA|水素とバイオ燃料を活用した国内初のクルーズ

海と船の大きな写真、白い英字見出し、淡い背景と濃紺のフッターが特徴の公式サイト。スクロール後の丸いヘッダーやピル型リンクを、ゆったりした余白と組み合わせています。

オリジナルサイトを見る
ジャンル
観光・旅行
元の業種
観光・クルーズ・海運
デザイン分析日
2026/9/23

design.md

HANARIA — Style Reference

A white passenger vessel against blue water, framed by generous space and quiet, rounded controls.

Website / original URL: hanaria.jp Final URL: https://hanaria.jp/, HTTP 200; no redirect recorded. Theme: pale content surfaces, white typography over photography, and a deep navy closing section. No user-selectable theme was demonstrated. Inspected: September 23, 2026, at 02:45 JST. The supplied collection timestamp is September 22, 2026, at 17:45:51.658 UTC. Viewports: desktop 1440 × 1000 CSS px; mobile 390 × 844 CSS px. Scope: the current Japanese homepage: opening hero, persistent header, news, introductory story, large vessel photograph, gallery preview, and footer. Screenshots show desktop opening/middle/footer states and mobile opening/footer states; rendered DOM measurements supplement the intervening sections.

HANARIA’s homepage introduces the vessel and its energy concept while providing current announcements, background information, and gallery access. Its strongest visual elements are the ship itself, oversized English lettering, and long stretches of open space. The interface stays restrained: medium-weight navigation, small circular menu controls, white pill links, and minimal decorative color.

The page moves from an edge-to-edge maritime image into pale editorial sections, then closes with dark photographic and footer surfaces. Rounded geometry appears at very different scales: a compact language capsule, a circular menu, a floating navigation bar, and a photograph with exceptionally large corners. The footer’s enormous HANARIA wordmark provides a second brand statement after the opening image.

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HANARIA — Style Reference

A white passenger vessel against blue water, framed by generous space and quiet, rounded controls.

Website / original URL: hanaria.jp Final URL: https://hanaria.jp/, HTTP 200; no redirect recorded. Theme: pale content surfaces, white typography over photography, and a deep navy closing section. No user-selectable theme was demonstrated. Inspected: September 23, 2026, at 02:45 JST. The supplied collection timestamp is September 22, 2026, at 17:45:51.658 UTC. Viewports: desktop 1440 × 1000 CSS px; mobile 390 × 844 CSS px. Scope: the current Japanese homepage: opening hero, persistent header, news, introductory story, large vessel photograph, gallery preview, and footer. Screenshots show desktop opening/middle/footer states and mobile opening/footer states; rendered DOM measurements supplement the intervening sections.

HANARIA’s homepage introduces the vessel and its energy concept while providing current announcements, background information, and gallery access. Its strongest visual elements are the ship itself, oversized English lettering, and long stretches of open space. The interface stays restrained: medium-weight navigation, small circular menu controls, white pill links, and minimal decorative color.

The page moves from an edge-to-edge maritime image into pale editorial sections, then closes with dark photographic and footer surfaces. Rounded geometry appears at very different scales: a compact language capsule, a circular menu, a floating navigation bar, and a photograph with exceptionally large corners. The footer’s enormous HANARIA wordmark provides a second brand statement after the opening image.

How to Read This Reference

  • Measured means a value is present in the supplied rendered DOM, computed styles, or custom properties. Dimensions are rounded where appropriate.
  • Visual estimate means a value or treatment is inferred from the supplied current screenshots. It is not a sampled color or an extracted CSS declaration.
  • Derived means arithmetic based on measured geometry, such as the width of a content grid.
  • Recommended means guidance for a new implementation, including the CSS below. It does not establish how the original was built.
  • Token names beginning with --h- are implementation aliases. Original custom-property names are identified separately.
  • Only two viewport widths were inspected. Intermediate breakpoints, open menus, hover endpoints, filtering results, and language-selector behavior remain unverified.
  • Repeated labels in extracted text represent repeated DOM content, not instructions to print labels twice. Individual letters in the hero extraction likewise do not indicate vertical writing.

Tokens — Colors

Default Palette
Name Value Evidence / token Role
Sea Mist #eef4f4 Measured source --color-bg and --background-color; alias --h-bg Pale content canvas, clearly visible around the large rounded vessel image
Charcoal #36373e Measured source --color; alias --h-ink Main text, dark brand treatment, and controls on light surfaces
White #ffffff Measured source --color-white; alias --h-white Hero text, white action pills, menu background, and reversed footer content
Secondary Charcoal #44454a Measured source --color-secondary Secondary interface color; not a separate dominant surface
Slate #6f7b90 Measured inactive category text and source RGB tuple; alias --h-muted Inactive news categories and secondary language text
Pale Slate #b1bdd3 Measured source --color-gray-light; alias --h-soft Footer utility links and copyright
Border Gray #e3e6eb Measured source --color-border-rgb; alias --h-border Available subtle rule/control-border color; individual borders were not fully sampled
Gallery Dark #1e2333 Measured gallery section background; alias --h-gallery Foundation beneath the gallery imagery
Footer Navy Approximately #131932 Visual estimate only; alias --h-footer Large dark footer field
Utility Blue #6880dc Measured source --link-color General link token and skip-link text; ordinary visible homepage links often override it

The ocean supplies most of the saturated blue. Treat that blue as photographic content rather than a universal button color.

The body element itself computes to white, while the page’s background variables and the visible feature-image surround are pale blue-gray. These are different layers. Similarly, the footer element computes to a transparent background even though its visible backing is navy; the supplied element sample does not identify the exact backing declaration.

Palette Boundaries

The extracted stylesheet variables also include red, green, yellow, submit-button colors, WordPress presets, and a Swiper default blue. Their presence does not establish visible homepage usage. Do not add colorful badges, gradients, form panels, or carousel controls merely because those tokens exist.

The scrolled header appears white or slightly translucent off-white. Its precise opacity was not supplied. The CSS Quick Start uses a near-white surface as an approximation.

Tokens — Typography

Declared Font Stack

The measured body stack begins with yakuhanjp, Satoshi, 'Noto Sans JP', followed by platform sans-serif fallbacks including Helvetica Neue, Hiragino, Yu Gothic, Verdana, and Meiryo.

These are declared families, not proof that every face loaded successfully or supplied every glyph. The visual result is a clean sans-serif system with restrained weight contrast. English display text looks regular and open; Japanese navigation and headings use moderate emphasis rather than heavy bold.

  • Normal weight: source --font-normal: 400.
  • Emphasis weight: source --font-bold: 500.
  • Default body: measured 16px / 25.6px, weight 400.
  • Tracking: normal on the sampled text elements.
  • Story copy: measured 17px / 34px at both widths, giving Japanese paragraphs substantial breathing room.
Brand Artwork

The header identity combines a geometric symbol and a distinctive HANARIA wordmark. Its link measures 200 × 28px on desktop and 150 × 28px on mobile. The mobile parent heading is wider than its visible link, so use the link measurement when sizing the artwork.

The heading’s computed 1px font size belongs to the logo implementation; it is not the visible wordmark’s type size. Preserve the identity as authorized artwork rather than typesetting HANARIA in an unrelated font. The footer wordmark is also artwork-like; its asset format was not supplied.

Type Scale
Role Desktop Mobile Weight / evidence
English hero statement Approximately 128px, around 1.1 leading Approximately 60px, around 1.1 leading Visual estimates; exact element styles not supplied
Japanese hero heading 29px / 29px 18px / 18px Measured 400; separate line wrappers create additional spacing
Header navigation 15px / 24px Hidden in supplied mobile header Measured 500
Header language button 14px / 14px Not visible in mobile header Measured 400
News heading wrapper 24px / 38.4px 20px / 32px Measured 500; nested label sizes not individually supplied
Pill-link label 16px / 25.6px Same Measured 500
Category button 16px / 25.6px Same Measured 500
News item title 15px / 21px Same Measured 500
Story heading 60px / 96px 38px / 60.8px Measured 500
Story paragraph 17px / 34px Same Measured 400
Gallery heading 86.4px / 69.12px 40px / 32px Measured 500; unusually tight 0.8 leading
Footer contact 16px / 25.6px Same Measured 400
Footer navigation 15px / 24px Not present in supplied mobile footer Measured 400
Footer language button 14px / 14px 15px / 14px Measured 400
Footer utility links 13px / 20.8px Same Measured 400
Copyright 12px / 19.2px Same Measured 400

Preserve the English statement exactly when reproducing this page: “Cruising of” / “The Future”. It uses two lines in both opening captures. Its large scale is specific to the hero; ordinary content does not inherit that scale.

Tokens — Spacing & Shapes

Density: expansive sections surrounding compact, legible controls. Root scale: the inspected document uses a conventional 16px root; no miniature-rem system is indicated.

Spacing Scale
Use Desktop Mobile Status
Main content side gutter 60px 20px Measured from news/story content positions
Footer side gutter 80px 30px Measured
Header outer padding 10px 13px 0 Measured
Logo link left position 37px 16px Measured
News content top clearance 120px 60px Derived from section and header positions
Gap between story columns 15px Stacked Derived from measured column edges
Category button gap 5px 5px Derived from adjacent rectangles
Category button padding 10px 20px 8px 15px Measured
News row vertical padding 36.8px 24px Measured
Pill-link padding 11.2px 48px 11.2px 27.2px Same Measured; larger right inset reserves arrow space
Japanese hero line gap 23.2px 7.2px Measured flex gap
Japanese hero bottom clearance 72px 39px Derived from heading bounds and viewport height
Footer top padding 70px 70px Measured; desktop has additional interior empty space
Border Radius
Element Value Evidence
Action pill 30px Measured
Category button 30px Measured; transparent background in sampled state
Menu button 30px radius on a 46px or 40px square Measured; rendered as a circle
Language control 15px Measured
General source radius token clamp(36px, 6vw, 48px) Measured variable; usage is not established for every component
Scrolled desktop header Approximately 34px Visual estimate from a roughly 67px-high capsule
Scrolled mobile header Approximately 24px lower corners Visual estimate; flush to the top and sides
Large feature-image corners Approximately 220–240px at desktop Visual estimate; much larger than the general radius token

Do not use one radius everywhere. The large photograph’s geometry is a major compositional feature, while news rows remain flat and rectangular.

Layout Measurements
Element Desktop Mobile
Document height 6539.31px 5233.69px
Opening hero 1440 × 1000px 390 × 844px
Header outer box 1440 × 87px 390 × 61px
Menu button 46 × 46px 40 × 40px
News section 770.77px high 735.28px high
News heading region 318.75px wide 350px wide, shared horizontal heading/action row
News list region 986.25px wide 350px wide
News row About 120.39px high 94.80px for one title line; 115.80px for two
Story text columns Two 652.5px columns One 350px column
Large rounded photograph Approximately 1262 × 802px in the supplied middle capture No corresponding mobile image capture supplied
Gallery section 879.09px high 421.97px high
Footer 1000px high 599.47px high

The story/media section’s measured bounds are approximately 2659.45px high on desktop and 2449.78px on mobile. These large bounds do not establish a fixed-height CSS rule or a pinned animation. Avoid copying them as mandatory spacer heights.

Components

Persistent Header

Anatomy: linked symbol/wordmark at left; two desktop text links; a compact language selector; a circular menu button at right.

The opening state is transparent over the ship image. Branding and text navigation are white, while the menu remains a white circle with dark horizontal strokes. Desktop links read HANARIAとは and お知らせ. The language trigger reads JP with a small chevron.

In the middle and footer captures, a pale capsule sits near the desktop viewport’s top edge: approximately 13px from either side and 10px from the top. The brand and navigation switch to dark. Its restrained surface has no prominent shadow.

At 390px, the direct navigation and header language control disappear. Only the 150px-wide brand and 40px menu remain. The scrolled surface spans the full width with rounded lower corners.

The header remains at the top across the supplied scroll positions. The evidence does not identify whether this is implemented with fixed positioning, sticky positioning, or another mechanism. The menu’s open state was not captured.

Full-Viewport Hero

Anatomy: edge-to-edge ship imagery; visible fine diagonal texture; header overlay; oversized English statement; smaller two-line Japanese heading.

The desktop image places the white vessel diagonally across the lower portion of the viewport, with blue water, a harbor, and sky providing scale. The English statement occupies the lower right. The Japanese heading sits at lower left, starting at x = 60px and ending 72px above the viewport bottom.

The Japanese heading is:

水素とバイオディーゼル燃料を使用した

未来のクルージング体験を。

On mobile, the image uses a much tighter crop. The vessel extends beyond the viewport rather than shrinking to fit completely. The English statement moves above the Japanese copy in a single lower-left stack with a 20px main inset. The copy ends about 39px above the bottom.

Fine diagonal lines are visible across the opening images, including the hull and sky. Their implementation is unknown: they may belong to an overlay or the media itself. A repeating CSS gradient is an approximation, not an extracted source technique.

The captures establish a photographic hero, but do not establish whether it is a still image, a video frame, or part of an image sequence. No autoplay, loop duration, or playback control should be claimed.

News Section Header

Anatomy: Japanese section label, English News label, and a white View All pill with a right arrow.

Desktop places this group in a narrow left region beside the news list. Mobile places the heading and the 135 × 49.97px action on one row: heading at x = 20px, action at x = 235px.

The desktop geometry can be reconstructed with four equal tracks and 15px gutters: one track for the heading and three for the list. This is a derived layout model, not an observed grid-template-columns declaration.

News Category Controls

Three buttons appear in one horizontal sequence: すべて, お知らせ, and 運航情報.

The sampled first category uses charcoal text; the others use slate. Their computed backgrounds are transparent. Preserve this restrained treatment rather than assuming the selected category is a bright filled pill. Any pseudo-element treatment was outside the supplied element sample.

Desktop controls are approximately 45.59px high; mobile controls are approximately 41.59px high. The 5px gap stays consistent. They are actual button elements, but no resulting filter change was supplied.

News Row

Anatomy: a full-row link containing a date/category metadata line and a Japanese title below.

The current evidence contains three dated entries. The first is dated 2026.04.09 and titled 【お知らせ】大阪に初就航します❁. These entries establish the component structure and current content state, not permanent sample content for future implementations.

Rows span the full list region without separate card fills or rounded corners. Desktop vertical padding is 36.8px; mobile uses 24px. Titles retain 15px / 21px at both widths, so longer mobile titles naturally become two lines and increase row height by 21px.

Adjacent row rectangles are separated by approximately 1px, consistent with a fine divider. Its exact border declaration was not included. Use a subtle rule in a recreation, clearly treating its color and construction as implementation choices.

White Arrow Pill

Anatomy: one medium-weight label, generous left padding, reserved space for a slim right arrow, and a white capsule surface.

The English action measures 135 × 49.97px. The Japanese 詳しくみる action measures approximately 157.83 × 49.97px. Both retain the same dimensions on mobile. They link to deeper content rather than functioning as oversized primary conversion buttons.

Extracted labels appear twice in some anchors. The visible component shows one label. If layered text is used for an effect, expose only one accessible name and do not infer an unobserved rolling animation from the duplicate nodes.

Introductory Story

Anatomy: a large Japanese statement, an explanatory paragraph, and a white detail link.

The heading reads ともに出航しよう、みらいの海へ。. On desktop, its column begins at x = 60px; the paragraph and link begin at x = 727.5px. Both columns are 652.5px wide with a 15px gap.

On mobile, the heading, paragraph, and link stack at x = 20px. The heading reduces from 60px to 38px; paragraph typography stays at 17px / 34px. The measured heading-to-paragraph gap is 30px, and the paragraph-to-action gap is also 30px.

Keep the paragraph comfortable and unboxed. This section explains the vessel’s concept through editorial text and imagery rather than a repeated feature-card grid.

Large Rounded Vessel Photograph

The supplied desktop middle capture centers a front-facing vessel image on the pale canvas. Its visible box runs approximately from x = 89px to 1351px, and from y = 99px to 901px within that capture.

The ship is aligned almost symmetrically, with its wake creating white directional lines through the surrounding blue water. Large corner cutouts make the image feel shaped into the page rather than framed by a border. There is no visible caption over this captured image.

Unlike the opening hero, this photograph appears clean without the conspicuous diagonal texture. Keep that distinction. Mobile dimensions, crop, corner radius, and any scroll-driven resizing remain unverified.

Anatomy: photographic mosaic, dark backing/treatment, white Gallery heading, and a white View all pill.

The DOM gives a dark foundation of #1e2333. The mobile footer capture shows part of the gallery mosaic: exterior vessel views, interiors, and a group scene, separated by narrow gutters. The visible images are darkened enough to sit comfortably beneath white interface elements. The exact overlay opacity and complete tile arrangement were not supplied.

On desktop, the heading starts at approximately x = 823.33px, placing the caption in the right portion of the section. Mobile moves it to x = 20px, with a 40px heading and the same 135px-wide action.

The gallery link points to /gallery/. A slider, automatic tile movement, lightbox, or drag behavior was not demonstrated.

Anatomy: navy field; corporate contact block; desktop navigation; language control; utility links; copyright; oversized wordmark.

The current footer visibly names 商船三井テクノトレード株式会社, with an address, telephone link, and motech.co.jp link. This is direct evidence for the current corporate contact shown by the homepage; it does not independently establish every operational or legal responsibility for the vessel.

Desktop contact text begins 80px from the left. Two navigation columns sit farther right, with links for the top page, vessel information, news, and gallery. The language capsule aligns toward the right below the main contact/navigation group. Utility links sit lower left, with copyright lower right.

The desktop footer is one viewport tall and leaves a large uninterrupted navy region above the contact content. Do not compress it into a conventional narrow utility strip.

On mobile, contact content uses 30px side gutters and begins 70px below the footer’s start. The main navigation columns are absent from the supplied mobile footer. The language control moves left; 運営会社 and プライバシーポリシー become separate lines. Copyright remains small and right aligned.

A subtle horizontal rule introduces an enormous white HANARIA wordmark across almost the full page width. It is visibly cropped by the lower capture boundary and creates a strong closing gesture.

The desktop lettering is architectural in scale, while mobile retains the full-width treatment at a smaller size. Use the appropriate authorized wordmark artwork and a controlled overflow region; an ordinary text heading will not reproduce its letterforms.

Language and Accessibility Utilities

The DOM contains Japanese and English destination links, with English pointing to /en/. The footer selector has an upward chevron; the header version uses a downward chevron. Expanded states and keyboard behavior were not inspected.

A skip link labeled 本文までスキップする points to #content. Its resting box measures 1 × 1px, consistent with a visually hidden utility. The menu button has the text メニューを開閉する. These are useful semantic provisions, but focus behavior and the full accessibility tree were not supplied.

Tokens — Motion & Interaction

Measured Transition Declarations
Element / treatment Measured declaration What the evidence establishes
Header text links 0.2s cubic-bezier(.165, .84, .44, 1) A transition is declared; hover endpoint was not captured
Language button 0.2s cubic-bezier(.165, .84, .44, 1) for border radius, background color, and color These properties can transition; expanded styling remains unverified
Menu button 0.3s cubic-bezier(.19, 1, .22, 1) A transition exists; no open/close sequence was supplied
Category buttons 0.3s cubic-bezier(.19, 1, .22, 1) Declared control transition; filtering result untested
White action links 0.5s cubic-bezier(.19, 1, .22, 1) for border color and color A slower color/border response is declared
News and gallery headings 1s cubic-bezier(.165, .84, .44, 1) for opacity and transform Supports an opacity/transform treatment; reveal distance and trigger not supplied

Source easing aliases include --easeOutQuart and --easeOutExpo, matching the two curves above.

Observed States and Limits
  • The header has distinct transparent and pale-surface states across scroll captures. The transition threshold and timing were not recorded.
  • Hero text is split into individual characters in the rendered text extraction. This suggests character-level structure, but establishes no animation order, delay, or duration.
  • Repeated link-label nodes may support visual effects. Their presence alone does not verify a rolling hover treatment.
  • Sampled elements report animation: none; this does not rule out child, pseudo-element, media, or JavaScript-driven motion.
  • The collection included an initial observation of at least five seconds and bounded readiness checks. Perpetual animations were paused during readiness checks and resumed afterward. These static results are not a motion recording.

Recommended motion direction: use the measured easing curves for quiet interface responses. Keep essential content visible before enhancement. If implementing a new reveal, a short opacity/translation effect can fit this design, but its distance and trigger should be documented as new choices. Provide a static equivalent for reduced motion.

Surfaces

Layer Appearance Purpose
Opening hero Full-bleed maritime image with visible fine diagonal texture Establishes vessel identity and scale
Content canvas Pale blue-gray Gives dark editorial text and white pills a calm setting
Scrolled header White or near-white rounded bar Keeps navigation legible over changing backgrounds
News rows Flat, unboxed content with fine separation Supports scanning without visual card weight
Feature photograph Clean photographic surface with very large corners Provides a deliberate visual pause
Gallery Dark foundation beneath a photo mosaic Introduces multiple views while supporting white captions
Footer Deep navy with white and pale-slate details Provides a spacious institutional close

The supplied views show no general drop-shadow elevation system or glass-blur treatment. Depth comes primarily from photography, tonal changes, and large-scale geometry.

Imagery

Use real vessel imagery as the page’s primary visual material. The current opening capture combines white hull surfaces, deep blue water, a built harbor, and clear sky. The middle photograph changes viewpoint to a nearly symmetrical frontal composition with a prominent wake. These contrasting views make the vessel recognizable while giving the long page variety.

The gallery broadens the subject matter to include interiors, people, and onboard spaces. Preserve that documentary range when extending the page. A sequence composed entirely of distant sea horizons would lose the specificity visible here.

Crop and Treatment Rules
  • Preserve the ship as the focal subject, even when part of it extends beyond a mobile crop.
  • Use object-fit: cover or equivalent art direction for the opening media; do not stretch the image to match the viewport.
  • Keep the desktop front-facing feature image centered around the vessel and wake.
  • Apply the hero’s diagonal treatment only where supported by the visual reference. Do not automatically texture the clean feature image.
  • Use a restrained dark treatment over the gallery when captions overlap it. Its exact opacity is a recommendation to tune against chosen images.
  • Keep brand artwork crisp. Asset file formats and original media dimensions were not exposed.
Observed Asset References

No image src, video source, or brand asset URL was included in the supplied evidence. The following identifies visible assets without inventing paths.

Asset Current evidence URL availability
Opening vessel/harbor media Desktop and mobile opening captures Not supplied
Front-facing vessel and wake Desktop middle capture Not supplied
Exterior/interior/group gallery imagery Partial mobile gallery visible above footer Not supplied
Header symbol and wordmark All current captures Not supplied
Oversized footer wordmark Desktop and mobile footer captures Not supplied

Use authorized assets when available. The CSS can reproduce the layout and controls, but cannot substitute for the vessel photography or brand letterforms.

Layout & Responsive Behavior

Page Sequence

The rendered homepage follows this order: full-height hero, news, introductory story with an extended media region, an unlabeled section, gallery, and footer.

The unlabeled section measures approximately 300px high on desktop and 253.19px on mobile. Its content and purpose were not exposed; do not turn it into an invented booking banner or feature module.

The news and following story section have approximately 70px of overlap in their measured bounding ranges at both widths. The source mechanism is unknown. Because rendered rectangles can reflect transforms and positioning, their offsets should not be copied directly into a sequence of fixed spacers.

Desktop to Mobile Changes
Element Desktop Mobile
Opening composition Japanese copy lower left; English statement lower right English statement and Japanese copy stack at lower left
Hero media Broad harbor/vessel scene Tight crop across the vessel
Header Brand, direct links, language, menu Brand and menu only
Scrolled header surface Inset floating capsule Full-width top bar with rounded lower corners
News heading Narrow left region beside list Heading and action share a top row
News list Wide right region Full content width below categories
Story Two text columns Heading, paragraph, and action stack
Gallery caption In right portion of section Left aligned with main mobile gutter
Footer navigation Two link columns visible Main link columns absent in supplied view
Footer utilities Horizontal grouping Language and legal links stack
Footer height 1000px Approximately 599px

The design keeps ordinary text readable rather than scaling everything down. News titles remain 15px; action labels remain 16px; story text remains 17px. Larger headings and layout relationships absorb most of the responsive change.

Recommended breakpoint: the Quick Start uses 768px as an implementation choice. The actual source breakpoint was not supplied. Test intermediate widths and narrow phones independently.

Recommended viewport handling: use stable viewport units for the opening composition and include safe-area allowances where needed. The evidence establishes viewport-sized hero boxes at the two inspected sizes, but not the exact viewport-unit declarations.

Do’s and Don’ts

Do
  • Let the ship photography carry the page’s identity.
  • Preserve the desktop split between lower-left Japanese copy and lower-right English display text.
  • Stack the hero text near the lower left on mobile and retain the dramatic crop.
  • Use pale #eef4f4 content surfaces, charcoal text, white controls, and dark closing sections.
  • Keep regular and medium weights dominant; the measured emphasis weight is 500.
  • Preserve the contrast between small control radii and enormous feature-image corners.
  • Keep news as a dated editorial list with generous row padding.
  • Maintain readable 17px / 34px story copy on mobile.
  • Give the footer substantial space and finish with the oversized wordmark.
  • Treat duplicate DOM labels as implementation layers, not visible repeated copy.
Don’t
  • Don’t replace the homepage structure with a generic conversion funnel or a grid of feature cards.
  • Don’t introduce bright CTA colors from unused stylesheet variables.
  • Don’t typeset a substitute logo and present it as the original brand artwork.
  • Don’t shrink the complete vessel image into the mobile viewport at the expense of the observed immersive crop.
  • Don’t add prominent card shadows, glass panels, or ornamental gradients.
  • Don’t apply the hero texture to every photograph.
  • Don’t assume a video, carousel, parallax sequence, or pinned section from static images alone.
  • Don’t infer filter behavior, menu layout, or hover motion from control labels and transition declarations.
  • Don’t copy measured document heights as mandatory fixed-height sections.
  • Don’t treat the source’s submit-button navy as the measured footer background.

These are recommendations for a new implementation, not verified behavior of the original:

  • Preserve the skip link and make it clearly visible on keyboard focus.
  • Give menu and language controls explicit expanded states, controlled-region relationships, and reliable keyboard behavior.
  • Use one accessible label for any visually duplicated link text; mark decorative duplicate layers as hidden from assistive technology.
  • Preserve one coherent content-heading hierarchy. The source contains a logo heading as well as the hero heading; a recreation can use a labeled brand link and a single main heading.
  • Keep the mobile menu’s visible 40px circle while offering a larger invisible hit area where layout permits.
  • Verify white hero text against both the water and bright hull portions of each crop. Adjust local shading or text placement when necessary.
  • Keep filters keyboard-operable and communicate the active category and changed results without relying only on color.
  • If the hero uses moving media, provide an appropriate static poster and reduced-motion behavior; do not assume motion is essential to understanding the page.
  • Use responsive image sizes, reserve image space, and defer below-the-fold media where appropriate. Original loading behavior was not established.
  • Keep substantive photography descriptions meaningful and decorative mosaic/brand duplication out of repetitive alternative text.

Agent Prompt Guide

Quick Color Reference
  • Pale content canvas: #eef4f4.
  • Main text and dark logo treatment: #36373e.
  • Hero text and action-pill surface: #ffffff.
  • Inactive category text: #6f7b90.
  • Footer secondary text: #b1bdd3.
  • Measured gallery backing: #1e2333.
  • Approximate footer navy: #131932, a visual estimate to calibrate against the current capture.
  • Saturated blue comes mainly from maritime imagery.
Overall Prompt

“Create a Japanese passenger-vessel homepage inspired by the current HANARIA composition. Use full-viewport ship photography, white two-line English display text, small Japanese supporting copy, and a transparent opening header with a white circular menu. On desktop, place the English statement at the lower right and the Japanese copy at the lower left; stack both at the lower left on mobile. Follow with pale blue-gray editorial sections, a dated news list, spacious Japanese story copy, and a large front-facing ship photograph with exaggerated rounded corners. Close with a dark photo gallery and a spacious navy footer carrying an oversized white wordmark. Use the declared Satoshi/Noto Sans JP direction when available, mostly 400/500 weights, white arrow pills, and subtle controls. Treat media playback and unobserved interactions as separate implementation decisions.”

Example Component Prompts
  1. Header: “Create two persistent header states: transparent with white identity over photography, then a near-white inset capsule with dark identity over content. At 1440px use a 200px brand link, small navigation, a compact JP selector, and a 46px circular menu. At 390px show a 150px brand and a 40px menu in a 61px-high bar.”
  2. Hero: “Use a white vessel on deep blue harbor water, cropped edge to edge. Keep ‘Cruising of’ and ‘The Future’ on two large lines. Place the Japanese heading at a 60px desktop left inset, or beneath the English text at a 20px mobile inset. Add only a subtle approximation of the observed diagonal texture.”
  3. News: “Build a flat announcement section with a narrow desktop heading column and wide list region. Use three restrained category buttons, dated rows, 15px medium-weight titles, fine separators, and a 135px white arrow pill. On mobile move the heading/action above the categories and allow titles to wrap.”
  4. Feature image: “Center a front-facing passenger vessel and its wake inside a large rounded photograph on #eef4f4. At a 1440 × 1000 reference size, target a roughly 1262 × 802px image and approximately 240px corners. Keep the image clean and free of text overlays. Design the mobile crop separately because it was not captured.”
  5. Footer: “Create a spacious navy footer with white corporate contact text, restrained desktop link columns, pale-slate legal details, and an enormous white wordmark below a fine rule. On mobile use 30px gutters, stack language and utility links, and retain the full-width wordmark ending.”

Quick Start

CSS Custom Properties

This is an adaptation of the measured endpoints, not the original stylesheet. It keeps a conventional root size. The English hero sizes, footer navy, large image radius, mobile feature-image treatment, and 768px breakpoint are recommendations or visual approximations.

Supply authorized images and brand artwork. No original asset paths were provided. The header uses a data-scrolled='true' state supplied by application logic; its original trigger is unknown. The gallery backdrop can be an authorized composed mosaic or a separately implemented image layout.

:root {
  /* Measured colors, except the estimated footer navy. */
  --h-bg: #eef4f4;
  --h-ink: #36373e;
  --h-white: #fff;
  --h-muted: #6f7b90;
  --h-soft: #b1bdd3;
  --h-border: #e3e6eb;
  --h-gallery: #1e2333;
  --h-footer: #131932;

  /* Shortened version of the declared font stack. */
  --h-font: yakuhanjp, Satoshi, 'Noto Sans JP',
    -apple-system, BlinkMacSystemFont, 'Helvetica Neue',
    'Hiragino Sans', 'Yu Gothic', Meiryo, sans-serif;
  --h-regular: 400;
  --h-medium: 500;

  --h-gutter: 20px;
  --h-footer-gutter: 30px;
  --h-grid-gap: 15px;
  --h-pill-radius: 30px;
  --h-general-radius: clamp(36px, 6vw, 48px);
  --h-display: clamp(46px, 15.385vw, 60px);
  --h-story-title: 38px;
  --h-gallery-title: 40px;

  --h-quart: cubic-bezier(.165, .84, .44, 1);
  --h-expo: cubic-bezier(.19, 1, .22, 1);
}

* { box-sizing: border-box; }

body {
  margin: 0;
  color: var(--h-ink);
  background: var(--h-bg);
  font: var(--h-regular) 16px/1.6 var(--h-font);
}

button, a { -webkit-tap-highlight-color: transparent; }
button { font: inherit; }
img { display: block; max-width: 100%; }

.container {
  width: calc(100% - 2 * var(--h-gutter));
  margin-inline: auto;
}

/* Recommended focus treatment. */
:where(a, button):focus-visible {
  outline: 2px solid currentColor;
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  z-index: 100;
  inset: 12px auto auto 12px;
  padding: 10px 16px;
  color: var(--h-ink);
  background: var(--h-white);
  transform: translateY(-160%);
}
.skip-link:focus { transform: none; }

/* State is supplied by the application, not by this CSS. */
.site-header {
  position: fixed;
  z-index: 50;
  inset: 0 0 auto;
  color: var(--h-white);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 61px;
  padding: 10px 11px 10px 16px;
  border-radius: 0 0 24px 24px;
  transition: background-color .3s var(--h-expo),
    color .3s var(--h-expo);
}
.site-header[data-scrolled='true'] .header-inner {
  color: var(--h-ink);
  background: rgb(255 255 255 / .94);
}
.brand {
  display: block;
  width: 150px;
  color: inherit;
}
.brand svg {
  display: block;
  width: 100%;
  height: 28px;
  fill: currentColor;
}
.header-actions {
  display: flex;
  align-items: center;
  gap: 15px;
}
.header-nav, .header-language { display: none; }
.menu-button {
  display: grid;
  place-items: center;
  width: 40px;
  height: 40px;
  padding: 0;
  border: 1px solid transparent;
  border-radius: 30px;
  color: var(--h-ink);
  background: var(--h-white);
  cursor: pointer;
  transition: border-color .3s var(--h-expo);
}
.site-header[data-scrolled='true'] .menu-button {
  border-color: var(--h-border);
}
.menu-lines {
  display: grid;
  gap: 4px;
  width: 18px;
}
.menu-lines span {
  display: block;
  height: 1px;
  background: currentColor;
}

.hero {
  position: relative;
  isolation: isolate;
  height: 100svh;
  color: var(--h-white);
  background: var(--h-gallery);
}
.hero__media {
  position: absolute;
  z-index: -2;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}
.hero::after {
  /* Approximation of the visible texture, not extracted CSS. */
  content: '';
  position: absolute;
  z-index: -1;
  inset: 0;
  pointer-events: none;
  background: repeating-linear-gradient(
    125deg,
    rgb(0 0 0 / .16) 0 1px,
    transparent 1px 3px
  );
}
.hero__content {
  position: absolute;
  inset: auto var(--h-gutter) 39px;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 16px;
}
.hero__title {
  margin: 0;
  font-size: var(--h-display);
  font-weight: 400;
  line-height: 1.1;
}
.hero__title span { display: block; }
.hero__copy {
  display: flex;
  flex-direction: column;
  gap: 7.2px;
  margin: 0;
  padding-left: 3px;
  font-size: clamp(15px, 4.615vw, 18px);
  font-weight: 400;
  line-height: 1;
}

.pill-link {
  position: relative;
  display: inline-block;
  min-height: 50px;
  padding: 11.2px 48px 11.2px 27.2px;
  border: 1px solid transparent;
  border-radius: var(--h-pill-radius);
  color: var(--h-ink);
  background: var(--h-white);
  font-size: 16px;
  font-weight: 500;
  line-height: 25.6px;
  text-decoration: none;
  white-space: nowrap;
  transition: color .5s var(--h-expo),
    border-color .5s var(--h-expo);
}
.pill-link__arrow {
  position: absolute;
  inset: 50% 18px auto auto;
  transform: translateY(-50%);
}

.news { padding-block: 60px 120px; }
.news__header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-bottom: 40px;
}
.news__heading {
  display: flex;
  flex-direction: column;
  gap: 3px;
  margin: 0;
  font-size: 20px;
  font-weight: 500;
  line-height: 1.6;
}
.news__main { padding-top: 35px; }
.category-list {
  display: flex;
  flex-wrap: wrap;
  gap: 5px;
}
.category-button {
  padding: 8px 15px;
  border: 0;
  border-radius: 30px;
  color: var(--h-muted);
  background: transparent;
  font-size: 16px;
  font-weight: 500;
  line-height: 25.6px;
  cursor: pointer;
  transition: color .3s var(--h-expo);
}
.category-button[aria-pressed='true'] {
  color: var(--h-ink);
}
.news-list {
  margin: 40px 0 0;
  padding: 0;
  list-style: none;
}
.news-row {
  display: block;
  padding-block: 24px;
  border-bottom: 1px solid var(--h-border);
  color: inherit;
  text-decoration: none;
}
.news-row__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  margin: 0;
}
.news-row__title {
  margin: 0;
  font-size: 15px;
  font-weight: 500;
  line-height: 21px;
}

.story__text {
  display: grid;
  gap: 30px;
}
.story__title {
  margin: 0;
  font-size: var(--h-story-title);
  font-weight: 500;
  line-height: 1.6;
}
.story__copy p {
  margin: 0 0 30px;
  font-size: 17px;
  line-height: 34px;
}
.media-panel {
  /* Mobile geometry is recommended, not observed. */
  width: calc(100% - 40px);
  aspect-ratio: 4 / 3;
  margin: 80px auto;
  overflow: hidden;
  border-radius: 48px;
}
.media-panel img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.gallery {
  position: relative;
  isolation: isolate;
  display: grid;
  align-items: center;
  min-height: 422px;
  overflow: hidden;
  color: var(--h-white);
  background: var(--h-gallery);
}
.gallery__backdrop {
  position: absolute;
  z-index: -2;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.gallery::after {
  /* Tune this recommended overlay against the chosen images. */
  content: '';
  position: absolute;
  z-index: -1;
  inset: 0;
  background: rgb(19 25 50 / .55);
}
.gallery__content { margin-inline: 20px; }
.gallery__title {
  margin: 0 0 40px;
  font-size: var(--h-gallery-title);
  font-weight: 500;
  line-height: .8;
}

.site-footer {
  display: flex;
  flex-direction: column;
  padding-top: 70px;
  color: var(--h-white);
  background: var(--h-footer);
}
.footer__content {
  margin-top: auto;
  padding: 0 var(--h-footer-gutter) 40px;
}
.footer__contact p { margin: 0; }
.footer__contact p:first-child { margin-bottom: 10px; }
.footer__contact a { color: inherit; }
.footer__nav { display: none; }
.footer__language {
  display: flex;
  justify-content: flex-start;
  margin-top: 75px;
}
.language-button {
  display: inline-flex;
  align-items: center;
  gap: 5px;
  min-height: 31px;
  padding: 6px 12px;
  border: 1px solid rgb(255 255 255 / .5);
  border-radius: 15px;
  color: inherit;
  background: transparent;
  font-size: 15px;
  line-height: 14px;
}
.footer__legal { margin-top: 30px; }
.footer__legal-links {
  display: flex;
  flex-direction: column;
  gap: 14.4px;
}
.footer__legal a {
  color: var(--h-soft);
  font-size: 13px;
  line-height: 20.8px;
  text-decoration: none;
}
.footer__copyright {
  margin: 60px 0 0;
  color: var(--h-soft);
  font-size: 12px;
  line-height: 19.2px;
  text-align: right;
}
.footer__wordmark {
  height: 80px;
  padding: 40px 8px 0;
  overflow: hidden;
  border-top: 1px solid rgb(255 255 255 / .12);
}
.footer__wordmark svg {
  display: block;
  width: 100%;
  height: auto;
  fill: currentColor;
}

/* Recommended breakpoint; only endpoint layouts were inspected. */
@media (min-width: 768px) {
  :root {
    --h-gutter: clamp(32px, 4.167vw, 60px);
    --h-footer-gutter: clamp(40px, 5.556vw, 80px);
    --h-display: clamp(64px, 8.889vw, 128px);
    --h-story-title: clamp(38px, 4.167vw, 60px);
    --h-gallery-title: clamp(40px, 6vw, 86.4px);
  }
  .site-header { padding: 10px 13px; }
  .header-inner {
    min-height: 67px;
    padding: 10px 19px 10px 24px;
    border-radius: 40px;
  }
  .brand { width: 200px; }
  .header-nav {
    display: flex;
    gap: 16px;
    margin-right: 10px;
  }
  .header-nav a {
    color: inherit;
    font-size: 15px;
    font-weight: 500;
    text-decoration: none;
    transition: color .2s var(--h-quart);
  }
  .header-language {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 5px;
    width: 50px;
    height: 25px;
    padding: 3px 5px 3px 8px;
    border: 1px solid currentColor;
    border-radius: 15px;
    color: inherit;
    background: transparent;
    font-size: 14px;
    line-height: 14px;
  }
  .menu-button { width: 46px; height: 46px; }
  .hero__content {
    bottom: 72px;
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: end;
    gap: 40px;
  }
  .hero__title { grid-area: 1 / 2; }
  .hero__copy {
    grid-area: 1 / 1;
    max-width: 522px;
    padding-left: 0;
    gap: 23.2px;
    font-size: 29px;
  }
  .news { padding-block: 120px 160px; }
  .news__layout {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 15px;
  }
  .news__header {
    display: block;
    grid-column: span 1;
    padding-bottom: 0;
  }
  .news__heading { margin-bottom: 24px; font-size: 24px; }
  .news__main { grid-column: span 3; }
  .category-button { padding: 10px 20px; }
  .news-row { padding-block: 36.8px; }
  .story__text {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 15px;
  }
  .story__copy { padding-top: 15px; }
  .media-panel {
    width: 87.64%;
    max-width: 1262px;
    height: 80svh;
    aspect-ratio: auto;
    margin-block: 160px;
    border-radius: clamp(96px, 16.667vw, 240px);
  }
  .gallery { min-height: clamp(520px, 61.05vw, 879px); }
  .gallery__content {
    width: 35.88%;
    margin-left: 57.18%;
    margin-right: 0;
  }
  .site-footer { min-height: 100svh; }
  .footer__content { padding-bottom: 74px; }
  .footer__top {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 15px;
  }
  .footer__nav {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 227.5px));
    align-content: start;
    gap: 14.4px 15px;
  }
  .footer__nav a {
    color: inherit;
    font-size: 15px;
    line-height: 24px;
    text-decoration: none;
  }
  .footer__language {
    justify-content: flex-end;
    margin-top: 100px;
  }
  .language-button { font-size: 14px; }
  .footer__legal {
    display: flex;
    align-items: center;
    justify-content: space-between;
    margin-top: 42px;
  }
  .footer__legal-links { flex-direction: row; gap: 20px; }
  .footer__copyright { margin: 0; }
  .footer__wordmark { height: 184px; padding-inline: 20px; }
}

@media (prefers-reduced-motion: reduce) {
  .header-inner,
  .header-nav a,
  .menu-button,
  .pill-link,
  .category-button {
    transition: none;
  }
}

The CSS intentionally leaves content visible and does not invent a media timeline, menu panel, or category-filter implementation. Wire those behaviors separately with semantic controls and explicit state management. Footer spacing and the feature-image box approximate the captured composition rather than reproducing unknown positioning logic.

Tailwind v4 Token Mapping

Optional aliases for a project already using Tailwind v4. Define the custom properties above first. This does not imply that the original site uses Tailwind.

@theme inline {
  --color-sea-mist: var(--h-bg);
  --color-charcoal: var(--h-ink);
  --color-slate-muted: var(--h-muted);
  --color-slate-soft: var(--h-soft);
  --color-gallery-dark: var(--h-gallery);
  --color-footer-navy: var(--h-footer);

  --font-sans: var(--h-font);
  --text-hero: var(--h-display);
  --text-story-title: var(--h-story-title);
  --text-gallery-title: var(--h-gallery-title);
  --text-story-body: 17px;
  --text-news-title: 15px;

  --spacing-page-gutter: var(--h-gutter);
  --spacing-footer-gutter: var(--h-footer-gutter);
  --radius-pill: var(--h-pill-radius);
  --radius-content: var(--h-general-radius);
}

Sources & Evidence

  • Inspected original and final page: https://hanaria.jp/. The supplied browser collection records HTTP 200 at the same URL.
  • Capture timestamp: 2026-09-22T17:45:51.658Z, equivalent to September 23, 2026, at 02:45:51.658 JST.
  • Desktop evidence: 1440 × 1000 viewport; opening hero, middle vessel image, and footer screenshots; rendered document height approximately 6539.31px.
  • Mobile evidence: 390 × 844 viewport; opening hero and gallery/footer screenshots; rendered document height approximately 5233.69px.
  • Rendered DOM and computed styles: element rectangles, text, destination links, declared font stacks, font sizes, weights, line heights, padding, radii, color values, transition declarations, and root custom properties supplied for both viewports.
  • Observed destinations: /about/, /news/, /gallery/, /company/, and /en/ are linked by the homepage. Their destination pages were not inspected for this reference.
  • Current corporate contact evidence: the inspected homepage footer displays 商船三井テクノトレード株式会社 and links to https://www.motech.co.jp/. No production-credit claim is established by the supplied original-page evidence.
  • Inspection limits: readiness checks included at least five seconds of initial observation and bounded waits for document, layout, text, and image stability. Scroll positions were sampled, but open menus, filter responses, hover endpoints, language expansion, media playback, and keyboard flows were not demonstrated. Service workers and SharedWorkers were disabled during collection. Asset URLs and a complete stylesheet were not supplied.

This reference describes the current homepage represented by those captures and measurements. Visual estimates and implementation recommendations are marked separately from measured source values.

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