織楽浅野|西陣織と音を伝えるQR帯プロジェクトのWebサイトプレビュー

DESIGN REFERENCE

織楽浅野|西陣織と音を伝えるQR帯プロジェクト

西陣織の帯づくりを写真と音への導線で紹介するプロジェクトサイト。深いオリーブ、生成り、金色の細線、大きな英字見出しと明朝体が、長い読み物に静かな緩急をつくります。

ジャンル
アート・文化
元の業種
伝統工芸・織物
デザイン分析日
2026/10/2

design.md

Shokuraku QR Obi / SHOKURAKU ASANO — Style Reference

A documentary journey through Nishijin weaving, framed by oversized lettering, dark olive space, and fine gold threads.

Website: obiproject.monopo.net Original URL: https://obiproject.monopo.net/ Final URL: https://obiproject.monopo.net/ Theme: photographic opening, alternating warm cream and dark olive sections, with muted gold process content. Inspected: October 2, 2026, 01:25:56 JST; supplied retrieval timestamp: October 1, 2026, 16:25:56.592 UTC. Viewports: 1440 × 1000 desktop and 390 × 844 mobile, in CSS pixels. Scope: the current Japanese project page: opening composition, introduction, four weaving-process chapters, QR Code Obi project explanation, behind-the-scenes content, contributor information, organization profiles, and footer. Visual evidence consists of three desktop captures and two mobile captures, supplemented by rendered text, link destinations, element bounds, and computed styles across the document.

This is a long-form craft project and editorial brand experience. Its subject is the making of Nishijin obi, including the machinery, people, and sounds behind the finished textile. The opening establishes the material immediately: deep red yarn fills the viewport behind an enormous, regular-weight white title. Small Japanese serif copy and a spare square play control sit far below it.

The body alternates between warm cream and deep olive. The process sequence receives exceptional space: staggered photographs, narrow captions, circular listening controls, and delicate diagonal gold lines occupy a section more than ten desktop viewports tall. Broad empty areas are part of the composition. The ending returns to cream organization profiles and a large group photograph before a compact olive footer.

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Shokuraku QR Obi / SHOKURAKU ASANO — Style Reference

A documentary journey through Nishijin weaving, framed by oversized lettering, dark olive space, and fine gold threads.

Website: obiproject.monopo.net Original URL: https://obiproject.monopo.net/ Final URL: https://obiproject.monopo.net/ Theme: photographic opening, alternating warm cream and dark olive sections, with muted gold process content. Inspected: October 2, 2026, 01:25:56 JST; supplied retrieval timestamp: October 1, 2026, 16:25:56.592 UTC. Viewports: 1440 × 1000 desktop and 390 × 844 mobile, in CSS pixels. Scope: the current Japanese project page: opening composition, introduction, four weaving-process chapters, QR Code Obi project explanation, behind-the-scenes content, contributor information, organization profiles, and footer. Visual evidence consists of three desktop captures and two mobile captures, supplemented by rendered text, link destinations, element bounds, and computed styles across the document.

This is a long-form craft project and editorial brand experience. Its subject is the making of Nishijin obi, including the machinery, people, and sounds behind the finished textile. The opening establishes the material immediately: deep red yarn fills the viewport behind an enormous, regular-weight white title. Small Japanese serif copy and a spare square play control sit far below it.

The body alternates between warm cream and deep olive. The process sequence receives exceptional space: staggered photographs, narrow captions, circular listening controls, and delicate diagonal gold lines occupy a section more than ten desktop viewports tall. Broad empty areas are part of the composition. The ending returns to cream organization profiles and a large group photograph before a compact olive footer.

How to Read This Reference

  • Measured means supplied DOM bounds, computed styles, or custom-property values. Measurements describe the recorded state, not every possible interaction state.
  • Visual estimate means a dimension or treatment read from the supplied screenshots. These estimates are labeled and should not be treated as extracted CSS.
  • Calculated means arithmetic based on recorded measurements, such as converting the desktop content width to a viewport percentage.
  • Recommended means an implementation choice for a new build. Breakpoints, accessible behavior, missing media behavior, and the Quick Start are adaptations unless explicitly identified as source values.
  • Source custom-property names are preserved where available. Additional token names are descriptive aliases.
  • No further browsing, external-link inspection, command execution, or file access was performed. Playback, menu opening, dragging, and contributor disclosure behavior were not demonstrated by the supplied evidence.

Tokens — Colors

Default Palette
Name Value Source token or evidence Role and certainty
Deep Olive #2c2e26 --color-gray-300; measured section backgrounds Process, contributor section, and footer; also introduction text on cream
Warm Cream #e0ddd3 --color-gray-200; measured backgrounds and text Introduction, behind-the-scenes, and organization surfaces; contributor text on olive
Muted Gold #c6b269 --color-yellow-100; measured process text and button fill Process headings, body copy, circular listening controls, and visually matching fine lines
White #ffffff --color-white; measured hero and navigation text Opening title, hero copy, play control, and desktop navigation
Black #000000 Measured text color Behind-the-scenes and organization copy on cream
Yarn Red #872025 --color-red-100 Declared source token; a specific visible component assignment was not supplied
Secondary Olive Gray #41433b --color-gray-400 Declared source token; exact visible usage is unverified
Pale Gray #f0f0f0 --color-gray-100 Declared source token; exact visible usage is unverified

The hero's red is photographic: individual fibers range from bright rusty red to almost black. Do not replace that material with a flat #872025 background and consider the result equivalent. The declared red token does not establish the color of every visible strand.

Footer links look considerably dimmer than the seal in both footer captures. Their computed text color is cream, but effective opacity and ancestor compositing were not supplied. A muted cream treatment is appropriate for an adaptation; its exact opacity remains an estimate.

Section Color Pairings
Region Surface Foreground Character
Opening Dark red yarn imagery White Cinematic, material-focused, highly sparse
Introduction Warm cream Deep olive Quiet editorial explanation
Process Deep olive Muted gold Long documentary sequence with thread-like geometry
QR Code Obi title Within the dark process region Muted gold Large typographic transition
Product explanation Background composition not visually supplied White on desktop; gold on mobile, measured Responsive color change is confirmed; its complete visual context is not
Behind the scenes Warm cream Black Documentary context and image exploration
About the team Deep olive Warm cream Contributor information
Organization profiles Warm cream Black Background information, external links, and photography
Footer Deep olive Cream, visually muted for links Restrained closing navigation

These are section treatments, not selectable user themes. No theme switcher was observed.

Tokens — Typography

English Display and Utility Type

Declared source stack: "morigothic-regular.woff2", sans-serif through --font-en.

This is the literal family identifier in the supplied CSS evidence. The font file URL and font metadata were not supplied, so this reference does not expand it into a verified commercial font name.

English headings, navigation, roles, and utility labels use this sans-serif family. Sampled text is regular weight 400, with normal letter spacing. The large headings achieve impact through scale, capitalization, and tight line height rather than heavy weight or added tracking.

The two-line opening title is the most important typographic relationship: SHOKURAKU above ASANO, aligned to the main left gutter, with a line-height ratio of 0.9.

Japanese Editorial Type

Declared source stack: "yumin.ttf", serif through --font-ja.

Japanese paragraphs, process captions, and the desktop video label use this serif declaration. The visual character is a fine Japanese Mincho-style face. The exact font identity and downloadable asset location are unverified.

Body text remains 16px / 25.6px at both inspected widths. Mobile does not simply shrink all type. The opening statement is a separate, deliberately small 12px / 19.2px treatment.

Type Scale

All sampled roles below use weight 400 and normal tracking.

Role Desktop at 1440px Mobile at 390px Source or measurement
Opening title 129.6px / 116.64px 52px / 46.8px --size-huge-title: 9vw, mobile 52px; line height 0.9
QR Code Obi title 129.6px / 129.6px 52px / 52px Same huge-title token, line height 1
Intro heading 57.6px / 69.12px 44px / 52.8px --size-section-title: 4vw, mobile 44px; line height 1.2
Process heading 57.6px / 92.16px 44px / 70.4px Section-title token, line height 1.6
BTS and team headings 57.6px / 69.12px 44px / 52.8px Section-title token, line height 1.2
Organization headings 57.6px / 66.24px 44px / 50.6px Section-title token, line height 1.15
Japanese body 16px / 25.6px 16px / 25.6px Measured paragraphs
Product explanation 16px / 27.2px 16px / 27.2px Slightly looser line height 1.7
Hero statement 12px / 19.2px 12px / 19.2px Measured paragraph
Desktop video label 12px / 13.8px Not visible Label reads ビデオを見る
Main navigation 14px / 16.1px Off-canvas links: 28px / 32.2px Mobile menu was closed in the capture
Language links 14px / 16.1px Off-canvas: 16px / 18.4px Japanese and English destinations exist
Process eyebrow 14px / 22.4px 14px / 22.4px STEP BY STEP
Contributor role 18px / 20.7px 18px / 20.7px Sponsor, Sound Designer, Videographer, Photographer
External profile link 16px / 19.2px 16px / 19.2px Uppercase label with northeast arrow
Footer link 14px / 19.6px 14px / 19.6px Mobile changes row geometry, not font size
Listening control 12px / 13.8px 12px / 13.8px White LISTEN label
Wrapping and Hierarchy

Keep the intentional line breaks in large titles: SHOKURAKU / ASANO, QR CODE / OBI, BEHIND / THE SCENE, and ABOUT / THE TEAM. These stacked phrases establish a recurring editorial rhythm.

Do not apply the same line-height token to every heading. The process title has visibly looser measured leading than the opening title. Likewise, preserve the Japanese paragraph rhythm instead of borrowing the tighter English utility line height.

Tokens — Spacing & Shapes

Primary Geometry
Element Desktop measurement Mobile measurement Interpretation
Main content frame 1152px, starting at x=144 351px, starting at x=19.5 Calculated as 80% and 90% of viewport width
Main side gutters 144px each 19.5px each Calculated as 10vw and 5vw
Standard copy token min(508px, 40vw) 100% Explicit --size-text-block values
Common copy width 508px Usually 351px Intro and BTS mobile samples are about 354.89px; do not infer a new global gutter from this exception
Team content inset Heading at x=144; profiles at x=788 x=29.25, width 331.5px Team uses a narrower mobile content frame than the main 90% frame
Hero 1440 × 1000px 390 × 844px Fills the recorded viewport
Header 1152 × 126px 351 × 132px Desktop padding 34px 0 40px; mobile 40px 0
Header logo link 52 × 52px 52 × 52px Visible seal sits inside this box
Video button 80 × 80px 80 × 80px Size preserved on mobile
Listening button 100 × 100px 90 × 90px Circular; mobile reduction is modest
Footer 162px tall 444.375px tall Both use 40px top and bottom padding
Full document 18688.5px 15756.125px Approximately 19 viewport heights at either recorded size
Spacing Scale

There is no supplied evidence of a single global spacing scale. The following values recur in measured relationships and can form an adaptation's spacing tokens.

Value Observed use
8px Footer label-to-arrow gap
12px Organization and contributor label-to-arrow gap
20px Language separator padding; mobile footer row vertical padding; approximately the desktop photograph-pair gap
28px Desktop play-button-to-label gap; process eyebrow/title and title/body gaps
40px Desktop navigation gaps; hero paragraph-to-video-row gap; organization link-group gap; footer padding
44px Measured mobile heading-to-description separation in organization profiles and BTS
60px Desktop header-to-hero-title gap; profile copy-to-external-links separation
100px Approximately the desktop final-image-to-footer clearance, visually estimated
144px Desktop introduction heading inset below its section start
200px Desktop process-step top/bottom padding and team section top/bottom padding
800px Desktop process section bottom padding

At 390 × 844, process and BTS outer padding is 84.4px, and team outer padding is 168.8px. These equal 10% and 20% of the recorded viewport height, respectively, but the supplied evidence does not prove the original CSS formulas. Each mobile process step has 195px top and 78px bottom padding; these equal 50vw and 20vw at the inspected width.

Shapes and Rules
  • Square corners: sampled sections, links, and video controls have 0px radius. Photographs and the final brand tile are square-cornered in the screenshots.
  • Circular exception: listening controls have measured border-radius: 50%.
  • Fine lines: the header rule, video outline, menu strokes, and diagonal process lines look approximately 1px thick. Thickness is a visual estimate, not a supplied border measurement.
  • No elevation system: the supplied screenshots show separation through flat color changes, image edges, whitespace, and lines. They do not show a reusable shadow or floating-card treatment.
  • Identity mark: the round seal is detailed line artwork, not a generic circular icon or text set inside a border.

Components

Identity Header and Persistent Navigation

Anatomy: linked seal at the left, five section links at the right, then Japanese/English language links with a narrow vertical separator.

On desktop, the opening header occupies the 80%-wide content frame. The seal link is positioned at x=144, y=34 and measures 52 × 52px. Navigation labels sit around y=55, with 40px gaps between the main section links. A fine horizontal rule spans the frame at approximately y=125.

The visible navigation labels are INTRO, PROCESS, PRODUCT, BTS, and ABOUT US. Their destinations are #intro, #process, #product, #bts, and #aboutUs. The language destinations are the current root URL and /en/.

The navigation remains at the same upper-right screen position in the supplied scrolled desktop captures. The opening seal and rule do not remain visible there. This supports a persistent navigation layer, but the precise fixed/sticky implementation was not supplied. Do not make the entire opening header a permanently visible opaque bar.

Mobile Menu Trigger and Off-Canvas Navigation

Anatomy: the seal remains on the left; a two-stroke menu icon replaces the visible desktop link row.

The measured trigger is at x=313, y=54, with a 38 × 18.39px button box. The icon is two thin white horizontal strokes. The same icon remains near the top right in the mobile footer capture.

The closed-state DOM contains navigation links at x=430, outside the 390px viewport. Their font size is 28px, with approximately 60.19px between successive link tops. This is evidence of off-canvas placement, not proof of an observed opening transition. The panel background, complete open-state composition, focus behavior, dismissal behavior, and animation duration are unverified.

Recommended adaptation: retain the 38px-wide strokes within a minimum 44 × 44px hit area, and implement a labeled button with aria-expanded and aria-controls.

Full-Viewport Opening

Anatomy: full-bleed yarn imagery, white seal/navigation, two-line title, small statement, video control, and a desktop-only visible scroll cue.

At desktop size, the title begins at x=144, y=186; its two-line box is approximately 1152 × 233.25px. The large empty area below the title allows the yarn to remain the subject. The lower-right statement occupies a 260px column at x=1036, beginning around y=702.44.

On mobile, the title begins immediately below the 132px header, at x=19.5, y=132. Its font changes to 52px, keeping the same two-line hierarchy. The image fills the entire narrow viewport, producing a much closer view of the yarn. Exact media source dimensions and focal-point rules are unavailable.

The small statement preserves its three-line structure:

伝統的な製法を、次の世代にも。
音を聴き、その工程を感じることで、
西陣織の魅力に触れる。

The captured backgrounds have different compositions. Cropping and/or different media frames can explain this; the supplied evidence does not establish a video element, autoplay policy, loop duration, or background playback state.

Outlined Video Control

Anatomy: an 80px square transparent button, thin white outline, and a centered white right-pointing triangle. Desktop adds the Japanese label ビデオを見る to its right.

Desktop placement is x=1036, y=800, leaving 120px between the button bottom and viewport bottom. The label begins at x=1144, giving a 28px button-to-label gap.

Mobile placement is x=263.5, y=704, leaving 60px below the button. The statement is now to its left, in a 204px column, with a 40px gap to the button. The separate video label and desktop scroll cue are not visible.

The control's destination state was not captured. Do not invent a particular lightbox, player provider, close animation, or fullscreen behavior. The extracted button has no text content; that alone does not establish whether it has an accessible name.

Introduction Block

The opening transitions directly into a warm cream section. A large olive INTRO heading and a serif Japanese paragraph introduce the craft brand and the project's documentary intent.

On desktop, both heading and copy align to the left gutter and use a 508px column. The heading starts 144px below the section start, and the paragraph begins approximately 132px below the heading's bottom. On mobile, the heading begins 78px below the section start, and the heading-to-paragraph gap is 60px.

The full introduction region measures approximately 1481px on desktop and 1373px on mobile. The supplied screenshots do not show its complete imagery or graphic arrangement, so those dimensions should guide pacing rather than justify invented decorative content.

Process Chapter

Anatomy: introductory eyebrow and title, explanatory copy, four numbered craft chapters, large media areas, listening controls, supporting photographs, short captions, and diagonal lines.

The source order is:

  1. 01 デザイン — design.
  2. 02 色染め — yarn dyeing.
  3. 03 糸繰り — yarn winding.
  4. 04 ジャカード織機 — Jacquard loom.

The process region uses an olive background with gold text. Its measured height is approximately 10948px on desktop and 8654px on mobile. Individual desktop steps are approximately 2418–2445px tall; mobile steps are approximately 1870–1950px tall. These are content-state measurements, not recommended fixed heights.

The supplied process screenshot shows a staggered composition: a cropped landscape photograph on the left and a tall machinery detail on the right. The left image spans approximately 576px, or half of the content frame. The right image spans approximately 403px, or 35% of the frame, ending at the right gutter. A gold serif caption sits below it with about 44px of clearance.

Fine diagonal gold lines cross the otherwise empty olive space. They suggest individual threads without turning the background into a dense pattern. Their movement, if any, is unverified.

Circular Listening Control

Each process step contains a gold circular button with a white LISTEN label. The desktop control is 100px across; the mobile control is 90px across. These are the principal rounded interactive elements in an otherwise square-edged system.

Desktop control centers are at the page's horizontal midpoint. In the recorded mobile DOM, controls are instead positioned at x=228, near the beginning of each step. This is a substantial compositional change, not just proportional scaling.

The page text explicitly connects the process to sound, but no listening action was supplied. Playing, paused, loading, progress, active-label, and sound-mixing states remain unverified. Keep a future audio implementation tied to the relevant process chapter.

QR Code Obi Transition

The product-oriented passage begins with the very large stacked title QR CODE / OBI. It uses the same huge-title token as the opening, with 1 line height rather than 0.9.

Its paragraph describes the histories, machines, and hands embedded in an obi and a QR code that opens this story. No shopping cart, pricing module, scan widget, or purchasing flow was observed.

The paragraph is measured in white on desktop and gold on mobile, at 16px / 27.2px. Its desktop bounds extend across the process/BTS section boundary. Without a screenshot of that transition, the complete image layering and positioning cannot be reconstructed confidently.

Behind-the-Scenes Section

A cream surface returns after the long process region. Desktop places the stacked BEHIND / THE SCENE heading on the left and approximately 520px of Japanese copy on the right. On mobile, the heading and copy form a single vertical sequence with a 44px gap.

The copy discusses factory visits and music made from machinery sounds. A Drag label exists in the supplied DOM, suggesting an image-exploration affordance. The gallery itself was not demonstrated. Slide count, drag direction, snap behavior, cursor artwork, inertia, and touch support are unverified.

Recommended adaptation: make any horizontal gallery reachable with ordinary scrolling and keyboard controls, even if dragging is also offered.

Contributor Information

The ABOUT / THE TEAM region returns to olive, with cream headings and text. On desktop, its heading occupies the left column and contributor content begins at x=788 in a 508px column. On mobile, it uses a narrower 331.5px frame starting at x=29.25.

The original page explicitly presents these names and roles:

Name Displayed role
monopo Sponsor
Andy Nagashima Sound Designer
Issam Kechouri Videographer
Nik Van Der Giesen Photographer

Content anatomy includes a name, role, WEBSITE link, and Japanese profile or quotation. The role is 18px; links are 16px; paragraphs are 16px / 1.6.

Several biography rectangles overlap later entries or extend beyond the section's recorded bounds. This extraction does not establish which descriptions were visibly expanded, clipped, or otherwise managed. Do not infer an all-open list, accordion, or animation from the text dump alone.

These displayed roles do not establish website design or development authorship. Also, the photographer's WEBSITE destination repeats the sound designer's URL in the supplied link sequence; a personal website for the photographer is therefore not endorsed here.

Organization Profiles and Image Pair

The closing cream region contains separate descriptions of Shokuraku Asano and monopo. Desktop uses a heading on the left and a 508px description on the right. WEBSITE and INSTAGRAM links sit beneath the copy, aligned toward the right edge, with thin northeast arrows.

Mobile stacks each heading, description, and link row. Links move to the left edge, while the 60px copy-to-links gap remains in the measured examples.

The final desktop image pair is especially distinctive: a large group portrait against a dark studio background occupies approximately 755 × 503px, followed by a black monopo identity tile of approximately 377 × 503px. The estimated gap is 20px. Together they span the 1152px frame, creating an approximately 2:1 column relationship.

The mobile ending shows the black brand tile occupying approximately the full 351px content width. Its upper edge is outside the screenshot, so its complete mobile aspect ratio and the preceding photograph arrangement are unverified.

Desktop anatomy: an olive band, white line-art seal on the left, and four small external links arranged horizontally at the right: 織楽浅野, MONOPO, FACEBOOK, and INSTAGRAM.

The footer measures 162px tall with 40px top and bottom padding. Link groups are separated by approximately 40px. Each link includes a northeast arrow separated from the label by 8px.

Mobile anatomy: a centered seal followed by four full-width rows. Each row measures approximately 60.59px, with 20px vertical padding, a right-aligned arrow, and a subtle bottom divider. The footer grows to approximately 444px tall while retaining the same 14px text.

The seal's visible artwork is approximately 64px across in the footer captures. An approximately 82px outer box is a useful implementation estimate consistent with the measured footer height; the actual footer logo element bounds were not supplied.

Tokens — Motion & Interaction

Treatment Evidence What can be concluded
External-link feedback Computed transition: opacity 0.1s ease-out A short opacity transition is defined; the target opacity and triggering state were not supplied
Persistent navigation Navigation remains near the same screen coordinates in scrolled captures Persistence is visually supported; exact positioning mechanism is unverified
Section navigation Original-page fragment URLs are present Section destinations exist; smooth scrolling, timing, and scroll offsets were not tested
Video action Visible square play button and desktop label An explicit media action is offered; resulting player state is unknown
Process sound Four LISTEN buttons and sound-related copy Chapter-specific listening is intended; actual playback states are unknown
Mobile navigation Closed trigger and links positioned outside the viewport Off-canvas structure is supported; open-state motion was not observed
BTS image exploration Drag appears in section DOM A drag affordance is suggested; its mechanics were not tested
Hero imagery Different crops/compositions across supplied current captures Moving media is possible, but playback, loop, and timing are not established
Process thread lines Thin diagonal lines visible in a static capture Geometry is observed; animated drawing, parallax, or scroll synchronization is not

Most sampled elements report animation: none. Many report a generic transition: all without useful timing information. Neither observation rules out JavaScript-driven motion, child-element animation, or media playback elsewhere in the page.

The capture process waited for visible readiness and sampled stability, temporarily pausing perpetual animations during checks. This improves static inspection but is not an interaction recording.

Recommended motion policy: preserve the measured 100ms opacity feedback for links. Keep additional navigation or disclosure transitions brief and unobtrusive, and label their timing as a new implementation choice. Do not add decorative parallax merely because the page has a cinematic appearance.

Surfaces

Layer Appearance Purpose
Opening media Dark, detailed red fibers reaching every viewport edge Establishes material before explanation
Editorial cream Flat #e0ddd3 Introduction, BTS context, and organization profiles
Process olive Flat #2c2e26 with gold text and fine diagonals Long, immersive craft documentation
Contributor olive Same dark surface with cream text Separates people and credits from process chapters
Video control Transparent square with fine white outline Media action without a large filled CTA
Listening control Solid gold circle Distinct, repeated chapter-level sound action
Brand tile Visually near-black artwork with centered white monopo lettering Graphic counterweight to the group photograph
Footer Olive, white seal, subdued cream links Quiet closure and external destinations

No modal surface was visually inspected. Avoid describing a player backdrop, blur layer, rounded dialog, or lightbox frame as an original feature.

Imagery

The photography is tactile and documentary. The opening uses close views of thick red yarn, shallow focus, soft highlights, and deep shadows. The process detail shows aged machinery, rows of guides, and fine threads receding through the frame. These subjects give the geometry and colors a physical reason to exist.

Keep the industrial character of the craft: worn surfaces, mechanisms, tensioned threads, irregular fibers, and restrained workshop lighting. The typography is clean, but the images should not become sterile product renders.

The final group photograph changes scale from material detail to people. Its dark background connects visually to the adjacent black brand tile, while both remain clearly framed by cream space.

Observed Asset References

No image, video, audio, or font asset URLs were included in the supplied evidence. The following are visual references, not downloadable paths.

Asset Evidence Reuse guidance
Circular Shokuraku seal Opening and footer screenshots; linked SVG content in DOM Use authorized original artwork; preserve internal line detail and proportions
Red yarn opening media Desktop and mobile opening captures Use a high-resolution source with enough crop flexibility for both viewports
Machinery and thread photographs Desktop process capture Combine landscape and portrait formats; preserve shadow detail and shallow focus
monopo group photograph Desktop closing capture Keep the wide group composition; avoid arbitrary face cropping
Black monopo identity tile Desktop and mobile closing captures Preserve the supplied mark and generous black surround
Process audio Listening buttons and explanatory text Source files and playback states are unavailable

Use photographs at normal image rendering quality. Pixelation, halftone processing, illustrated substitutes, and invented asset paths would change the observed identity.

Layout & Responsive Behavior

Recorded Changes
Relationship Desktop Mobile
Main frame 80% viewport width 90% viewport width
Main gutter 144px 19.5px
Huge title 9vw, measured 129.6px Fixed source token 52px
Section heading 4vw, measured 57.6px Fixed source token 44px
Japanese body 16px / 1.6 Unchanged
Opening navigation Five links plus language switch Two-stroke trigger; links outside viewport
Header rule Visible across frame Not visible in mobile opening
Opening title offset 60px below header Immediately below header
Opening media action Statement above button/label group at right Statement to the left of the button near bottom
Scroll cue and video label Visible Not visible
Listening controls 100px, centered horizontally 90px, repositioned toward right side of chapter opening
Organization descriptions Heading and text in separate columns Heading, text, and links stacked
Footer Horizontal identity and links Centered identity, four divided rows

The mobile version preserves the long narrative. It does not compress the four craft chapters into small cards or hide the process behind a short summary. The recorded page is shorter in pixels but still approximately 19 mobile viewports long.

Some desktop layouts use deliberately unequal columns. The process screenshot's 50%/35% image widths and the final photograph pair's approximately 2:1 relationship are different compositions; a single universal two-column grid would flatten that distinction.

The breakpoint itself was not supplied. Only the 1440px and 390px states are confirmed. Tablet layout, intermediate title scaling, landscape mobile behavior, browser chrome changes, and safe-area treatment are unverified. The Quick Start uses a recommended 767px breakpoint and adds small-screen safeguards without presenting them as original CSS.

Do’s and Don’ts

Do
  • Preserve the olive #2c2e26, cream #e0ddd3, and gold #c6b269 section relationships.
  • Let the yarn image fill the opening viewport and carry the red palette.
  • Use regular-weight, uppercase English display type at a very large scale.
  • Keep Japanese body copy in a fine serif face with 1.6 line height.
  • Preserve intentional title line breaks and tight opening-title leading.
  • Use different image proportions and asymmetric placement within the broad desktop frame.
  • Retain substantial empty space around process photography and diagonal lines.
  • Keep the video control square and the listening controls circular.
  • Preserve the mobile 80px video control and readable 16px body copy.
  • Treat the footer's mobile rows as a real layout change, with full-width targets and dividers.
  • Keep contributor role claims tied to the original page's displayed wording.
Don’t
  • Don't turn the process narrative into a generic feature-card grid.
  • Don't replace material photography with a flat red gradient.
  • Don't make every heading bold or widely tracked.
  • Don't use gold as a general-purpose promotional button color throughout the page.
  • Don't add rounded photograph cards, elevated panels, glass blur, or decorative shadows.
  • Don't fill every empty region with copy, badges, icons, or calls to action.
  • Don't make the desktop header an opaque sticky strip that hides the photography.
  • Don't shrink every desktop measurement proportionally on mobile.
  • Don't claim tested audio, video, dragging, menu transitions, or accordion behavior from static controls alone.
  • Don't invent font identities, source asset paths, QR scanning behavior, or a purchase flow.

These are recommendations for a new implementation, not verified original features.

  • Give the video and mobile-menu buttons explicit accessible names. Make listening controls identify their associated process chapter.
  • Expand the menu's interactive hit area to at least 44px while retaining the thin 38px visual strokes.
  • If the mobile navigation becomes a modal drawer, manage focus, support Escape, restore focus on close, and remove closed content from keyboard navigation.
  • Use user-initiated audible playback and expose playing, paused, loading, and error states. Avoid allowing multiple process clips to compete unintentionally.
  • Check the contrast of white 12px text on the gold listening controls, subdued footer links, and white persistent navigation over cream sections. A section-aware navigation color is a useful enhancement.
  • Provide a static poster and reduced-motion alternative if the hero uses moving media. Pausing a video requires media logic; a CSS motion query alone is insufficient.
  • Preserve meaningful image alternatives and provide captions or equivalent context for documentary media where available.
  • Keep contributor descriptions in normal document flow or implement accessible disclosures. Do not reproduce apparent overlapping DOM rectangles as intentional text layout.
  • Validate external destinations, especially the repeated photographer link, before reuse.
  • Reserve media dimensions and load distant images progressively so the long document remains stable while scrolling.

Agent Prompt Guide

Quick Color Reference
  • Process and footer surface: #2c2e26.
  • Editorial surface: #e0ddd3.
  • Process text, fine thread lines, listening controls: #c6b269.
  • Opening typography and outline controls: #ffffff.
  • Editorial text: olive in the introduction; black in the measured BTS and organization blocks.
  • Red belongs primarily to photographic yarn. #872025 is a declared source token, not a substitute for the image.
  • Keep surfaces flat and corners square; reserve circles for the seal artwork and listening controls.
Overall Prompt

“Create a long-form Japanese craft project site documenting Nishijin obi production. Open with full-viewport, dark red yarn photography and a huge regular-weight white SHOKURAKU / ASANO title. Use an 80%-wide desktop content frame, a fine header rule, small uppercase navigation, and a sparse lower-right statement with an 80px outlined square play control. Alternate warm cream #e0ddd3 editorial sections with deep olive #2c2e26 process sections. On olive, use muted gold #c6b269 text, thin diagonal thread lines, staggered documentary photographs, and circular LISTEN controls. Pair clean English sans-serif headings with Japanese serif body copy at 16px/1.6. Preserve long pauses and asymmetric image placement. On a 390px phone, use a 90%-wide frame, a 52px opening title, 44px section headings, a two-stroke menu trigger, and the statement beside the play button. End with organization profiles, a wide group photograph beside a black brand tile on desktop, and an olive footer that becomes divided full-width rows on mobile. Treat unobserved playback, menu, and gallery mechanics as implementation decisions.”

Example Component Prompts
  1. Opening: “At 1440 × 1000, place a 52px seal box at x=144, y=34. Put a thin rule across the 1152px frame below the navigation. Set SHOKURAKU / ASANO at 129.6px, weight 400, line height 0.9, beginning at y=186. Use dark yarn photography, white text, and an 80px outlined square play button at the lower right. Leave the center open.”
  2. Process composition: “Build an olive editorial chapter with gold numbering and Japanese serif explanation. Use a broad landscape image toward the left and a narrower portrait machinery detail toward the right, separated by large empty space. Add a short gold caption beneath the detail and one or two very fine diagonal lines. Keep photographs square-cornered and avoid card containers.”
  3. Listening control: “Create a 100px muted-gold circle with a small white LISTEN label, reducing to 90px on mobile. It belongs to a specific weaving-process chapter. Provide accessible playback state in the implementation, without inventing an original progress-ring treatment.”
  4. Organization profile: “On warm cream, place a large two-line English heading at the left and 508px of Japanese serif copy at the right. Add uppercase WEBSITE and INSTAGRAM links with small northeast arrows beneath the copy. On mobile, stack the content and left-align the link group.”
  5. Closing image pair: “Within a 1152px desktop frame, pair a roughly 755 × 503px group portrait with a roughly 377 × 503px black identity tile. Use a 20px gap, square edges, and generous cream space. Use authorized photography and artwork rather than recreating the people or brand mark.”
  6. Mobile footer: “Create an olive footer with a centered white line-art seal and four understated 14px external-link rows. Each row has 20px vertical padding, a fine bottom divider, and a northeast arrow aligned to the right edge of the 90%-wide content frame.”

Quick Start

CSS Custom Properties

This is a usable visual scaffold, not a copy of the original stylesheet. Source colors, family identifiers, type sizes, and key measured dimensions are preserved. The breakpoint, hero darkening layer, muted-footer approximation, static thread geometry, and mobile stacking of unseen media are recommendations.

The family identifiers will use browser fallbacks until corresponding authorized @font-face definitions are provided. No font URLs are invented here. Supply the original seal and image assets separately. Put each intentional title line in a separate span.

:root {
  /* Observed source colors */
  --color-white: #fff;
  --color-gray-100: #f0f0f0;
  --color-gray-200: #e0ddd3;
  --color-gray-300: #2c2e26;
  --color-gray-400: #41433b;
  --color-yellow-100: #c6b269;
  --color-red-100: #872025;

  /* Semantic aliases */
  --color-paper: var(--color-gray-200);
  --color-olive: var(--color-gray-300);
  --color-gold: var(--color-yellow-100);
  --color-ink: #000;

  /* Literal source family identifiers; font files are not included */
  --font-en: 'morigothic-regular.woff2', sans-serif;
  --font-ja: 'yumin.ttf', serif;
  --size-huge-title: 9vw;
  --size-section-title: 4vw;
  --size-text-block: min(508px, 40vw);
  --text-body: 16px;
  --text-small: 12px;
  --text-nav: 14px;
  --leading-body: 1.6;

  /* Source-derived geometry */
  --frame-width: 80%;
  --logo-box: 52px;
  --video-size: 80px;
  --listen-size: 100px;
  --space-small: 20px;
  --space-medium: 40px;
  --space-large: 60px;
  --space-section: 200px;

  /* Visual estimates and recommended adaptations */
  --rule-width: 1px;
  --footer-logo-box: 82px;
  --footer-muted: color-mix(in srgb, var(--color-paper) 55%, var(--color-olive));
  --link-transition: opacity 100ms ease-out;
}

* { box-sizing: border-box; }
body {
  margin: 0;
  color: var(--color-ink);
  background: var(--color-paper);
  font-family: var(--font-en);
  font-weight: 400;
}
button, a { -webkit-tap-highlight-color: transparent; }
button { font: inherit; cursor: pointer; }
img { display: block; max-width: 100%; }
a { color: inherit; }
.frame { width: var(--frame-width); margin-inline: auto; }
.title-line { display: block; }
.copy {
  margin: 0;
  font-family: var(--font-ja);
  font-size: var(--text-body);
  line-height: var(--leading-body);
  font-weight: 400;
}
.copy-column { width: var(--size-text-block); max-width: 100%; }
.section-title {
  margin: 0;
  font: 400 var(--size-section-title)/1.2 var(--font-en);
  text-transform: uppercase;
}

.hero {
  position: relative;
  isolation: isolate;
  min-height: 100vh;
  min-height: 100svh;
  overflow: hidden;
  color: var(--color-white);
  background: var(--color-olive);
}
.hero__media {
  position: absolute;
  inset: 0;
  z-index: -2;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.hero::before {
  /* Recommended overlay; tune to the supplied image */
  content: '';
  position: absolute;
  inset: 0;
  z-index: -1;
  background: rgb(0 0 0 / 25%);
}
.hero__header {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-block: 34px 40px;
}
.hero__header::after {
  content: '';
  position: absolute;
  inset-inline: 0;
  bottom: 0;
  height: var(--rule-width);
  background: currentColor;
}
.brand-mark {
  display: block;
  width: var(--logo-box);
  height: var(--logo-box);
}
.brand-mark svg { display: block; width: 100%; height: 100%; }
.desktop-nav {
  /* Fixed positioning adapts the observed persistent navigation */
  position: fixed;
  z-index: 20;
  top: 54px;
  right: 10vw;
  display: flex;
  align-items: center;
  gap: 40px;
  color: var(--color-white);
  font: 400 var(--text-nav)/1.15 var(--font-en);
  text-transform: uppercase;
}
.desktop-nav a { text-decoration: none; }
.language-switch { display: flex; align-items: center; }
.language-switch a:first-child { padding-right: 20px; }
.language-switch a + a {
  padding-left: 20px;
  border-left: 1px solid currentColor;
}
.menu-toggle { display: none; }
.hero__title {
  margin: 60px 0 0;
  font: 400 var(--size-huge-title)/0.9 var(--font-en);
  letter-spacing: normal;
  text-transform: uppercase;
}
.hero__bottom {
  position: absolute;
  inset-inline: 10%;
  bottom: 120px;
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 40px;
}
.hero__scroll { font: 400 14px/1 var(--font-en); }
.hero__intro { width: 260px; }
.hero__copy {
  margin: 0 0 40px;
  font: 400 12px/1.6 var(--font-ja);
}
.hero__video-row { display: flex; align-items: center; gap: 28px; }
.hero__video-label {
  margin: 0;
  white-space: nowrap;
  font: 400 12px/1.15 var(--font-ja);
}
.play-button {
  display: grid;
  place-items: center;
  flex: 0 0 var(--video-size);
  width: var(--video-size);
  height: var(--video-size);
  padding: 0;
  border: var(--rule-width) solid currentColor;
  border-radius: 0;
  color: inherit;
  background: transparent;
}
.play-button::before {
  content: '';
  width: 0;
  height: 0;
  margin-left: 4px;
  border-top: 8px solid transparent;
  border-bottom: 8px solid transparent;
  border-left: 17px solid currentColor;
}

.section-light {
  padding-block: var(--space-section);
  color: var(--color-ink);
  background: var(--color-paper);
}
.intro { color: var(--color-olive); }
.split {
  display: grid;
  grid-template-columns: var(--size-text-block) var(--size-text-block);
  justify-content: space-between;
  gap: 40px;
}
.process {
  position: relative;
  overflow: hidden;
  padding-block: 200px 800px;
  color: var(--color-gold);
  background: var(--color-olive);
}
.process__eyebrow {
  margin: 0 0 28px;
  font: 400 14px/1.6 var(--font-en);
  text-transform: uppercase;
}
.process__title { margin-bottom: 28px; line-height: 1.6; }
.process-step { position: relative; padding-block: 200px; }
.listen-button {
  display: grid;
  place-items: center;
  width: var(--listen-size);
  height: var(--listen-size);
  padding: 0;
  border: 0;
  border-radius: 50%;
  color: var(--color-white);
  background: var(--color-gold);
  font: 400 12px/1.15 var(--font-en);
  text-transform: uppercase;
}
.process-images {
  display: grid;
  grid-template-columns: 50% 35%;
  justify-content: space-between;
  align-items: start;
}
.process-images figure { margin: 0; }
.process-images img { width: 100%; height: auto; }
.process-images figcaption {
  margin-top: 44px;
  font: 400 16px/1.6 var(--font-ja);
}
.thread-line {
  /* Static visual approximation; positioning should follow the media */
  position: absolute;
  top: 55%;
  left: -20%;
  width: 140%;
  height: 1px;
  pointer-events: none;
  background: linear-gradient(90deg, var(--color-gold), transparent);
  transform: rotate(22deg);
}
.product-title {
  margin: 0;
  font: 400 var(--size-huge-title)/1 var(--font-en);
  text-transform: uppercase;
}
.team {
  padding-block: 200px;
  color: var(--color-paper);
  background: var(--color-olive);
}
.profile-role { font: 400 18px/1.15 var(--font-en); }
.external-links {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 40px;
  margin-top: 60px;
}
.external-link {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  color: inherit;
  font: 400 16px/1.2 var(--font-en);
  text-decoration: none;
  text-transform: uppercase;
  transition: var(--link-transition);
}
.about-media {
  display: grid;
  grid-template-columns: 2fr 1fr;
  gap: 20px;
  margin-block: 100px;
}
.about-media__photo { aspect-ratio: 3 / 2; }
.about-media img { width: 100%; height: 100%; object-fit: cover; }

.site-footer {
  padding-block: 40px;
  color: var(--color-paper);
  background: var(--color-olive);
}
.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 40px;
}
.footer-seal {
  width: var(--footer-logo-box);
  height: var(--footer-logo-box);
  object-fit: contain;
}
.footer-links { display: flex; gap: 40px; }
.footer-links a {
  display: flex;
  align-items: center;
  gap: 8px;
  color: var(--footer-muted);
  font: 400 14px/1.4 var(--font-en);
  text-decoration: none;
  text-transform: uppercase;
  transition: var(--link-transition);
}

/* Recommended interaction states; only transition timing is source-derived */
@media (hover: hover) {
  .external-link:hover, .footer-links a:hover { opacity: 0.65; }
}
:where(a, button):focus-visible {
  outline: 2px solid currentColor;
  outline-offset: 4px;
}

/* Recommended breakpoint; the original breakpoint was not supplied */
@media (max-width: 767px) {
  :root {
    --frame-width: 90%;
    --size-huge-title: 52px;
    --size-section-title: 44px;
    --size-text-block: 100%;
    --listen-size: 90px;
  }
  .desktop-nav { display: none; }
  .hero__header { padding-block: 40px; }
  .hero__header::after { display: none; }
  .menu-toggle {
    position: fixed;
    z-index: 30;
    top: 44px;
    right: calc(10vw - 3px);
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 11px;
    width: 44px;
    height: 44px;
    padding: 0;
    border: 0;
    color: var(--color-white);
    background: transparent;
  }
  .menu-toggle span { width: 38px; height: 1px; background: currentColor; }
  .hero__title { margin-top: 0; }
  .hero__bottom { inset-inline: 5%; bottom: 60px; }
  .hero__scroll, .hero__video-label { display: none; }
  .hero__intro {
    display: flex;
    align-items: center;
    gap: 40px;
    width: 100%;
  }
  .hero__copy { flex: 0 1 204px; margin: 0; }
  .hero__video-row { flex: 0 0 80px; }
  .split { grid-template-columns: minmax(0, 1fr); gap: 44px; }
  .section-light, .process { padding-block: 10vh; }
  .process-step { padding-block: 50vw 20vw; }
  .team { padding-block: 20vh; }
  .team > .frame { width: 85%; }
  .external-links { justify-content: flex-start; }
  .process-images { grid-template-columns: 1fr; gap: 60px; }
  .about-media {
    /* Recommended stacking; the complete mobile pair was not captured */
    grid-template-columns: 1fr;
    margin-block: 40px 0;
  }
  .about-media img { height: auto; }
  .footer-inner { flex-direction: column; }
  .footer-links { width: 100%; flex-direction: column; gap: 0; }
  .footer-links a {
    justify-content: space-between;
    padding-block: 20px;
    border-bottom: 1px solid var(--color-gray-400);
  }
}

/* Recommended safeguard below the inspected phone width */
@media (max-width: 359px) {
  :root { --size-huge-title: 13.333vw; }
  .hero__intro { gap: 20px; }
}

@media (prefers-reduced-motion: reduce) {
  .external-link, .footer-links a { transition: none; }
  html { scroll-behavior: auto; }
  /* Pause moving media through the application's media controls. */
}

The CSS covers the visual shell and repeatable layout primitives. Navigation opening, accessible media playback, gallery operation, and contributor disclosures require separate behavior. Use content-driven section heights; do not hardcode the recorded 18,689px document height or individual chapter heights.

Tailwind v4 Token Mapping

Optional mapping for an implementation already using Tailwind v4. This is not evidence that the original site uses Tailwind. Define the properties above first.

@theme inline {
  --color-paper: var(--color-gray-200);
  --color-olive: var(--color-gray-300);
  --color-gold: var(--color-yellow-100);
  --color-yarn: var(--color-red-100);
  --font-display: var(--font-en);
  --font-editorial: var(--font-ja);
  --text-hero: var(--size-huge-title);
  --text-section: var(--size-section-title);
  --text-body: 16px;
  --text-caption: 12px;
  --spacing-video: var(--video-size);
  --spacing-listen: var(--listen-size);
  --spacing-section: var(--space-section);
}

Sources & Evidence

  • Original and final website: Shokuraku QR Obi. The supplied inspection reports HTTP 200 and no URL change.
  • Capture timestamp: 2026-10-01T16:25:56.592Z, equivalent to October 2, 2026, 01:25:56.592 JST. Individual screenshot timestamps were not separately supplied.
  • Desktop evidence: 1440 × 1000 viewport; opening, a process fragment, and the closing organization/footer region; recorded document height 18688.5px.
  • Mobile evidence: 390 × 844 viewport; opening and closing/footer region; recorded document height 15756.125px.
  • Rendered evidence: current Japanese text, original-page anchor and external-link destinations, source custom properties, computed typography and colors, selected element bounds, and explicit link transition declarations.
  • Original-page section destinations: Intro, Process, Product, BTS, and About Us. Destinations were recorded; click behavior was not separately exercised.
  • Inspection limits: no tested player opening, sound playback, open mobile menu, gallery drag, hover endpoint, contributor disclosure, English page, or external destination. No media manifest, font asset URLs, complete source stylesheet, or breakpoint declarations were provided. Readiness checks cannot establish semantic completeness or reveal every delayed state.

This reference describes the currently supplied Japanese page. Measured values, screenshot estimates, and implementation recommendations are distinguished throughout; unobserved interactions and intermediate responsive states remain unverified.

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